The Action

Rolled Gold


Released: 6th July 2018

The term "lost classic" is applied liberally and often erroneously to unreleased recordings that resurface years later in a maelstrom of hype. However, for the forgotten mod rock also-rans the Action, the term is not only justified, it is painfully bittersweet. On par with such classics of the era as The Who Sell Out or Ogden's Nut Gone Flake but more focused than either, the Action's Rolled Gold goes beyond "lost classic" -- it is the influential masterpiece no one was ever allowed to hear. Despite being signed to Beatles producer George Martin's AIR label and benefiting from a strong club following, the Action never scored a chart hit. By the time they recorded these demo tracks in 1967, the band had grown weary of the musically limited mod scene, which was on its last legs. Prefiguring the coming psychedelic movement, the songs on Rolled Gold are epic, heartfelt, melodic socks to the gut that hinge on vocalist Reggie King's sanguine blue-eyed soul voice and Alan King's slabs of guitar harmony. Playing like the brilliant missing link between mod and psychedelic rock, Rolled Gold is experimental without being silly or twee and emotionally mature without being pompous and boring.

Reissued for the first time on vinyl since 2002, this pressing uses audio sourced from the master tapes and features liner notes by Jason Barnard (Shindig).