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Gruff Rhys

Seeking New Gods

Rough Trade

Released: 21st May 2021

LP - Indies green vinyl£20.99Out of Stock
CD£10.99Out of Stock
LP - Dinked Green Splatter Vinyl£26.99Out of Stock


Dinked Edition #106:
Light Green / Dark Green Splatter Vinyl *
Bonus Track Flexi Disc *
10” Signed Print *
Mountain Die Cut Envelope Style Sleeve
Belly Band
Machine Foil Numbered *
Limited pressing of 1200 *


Gruff Rhys is releasing his new album “Seeking New Gods” through Rough Trade Records on 21st May. This will be Gruff’s seventh solo album. “Seeking New Gods” was recorded following a US tour with his band and mixed in LA with superstar producer Mario C (Beastie Boys).



The album concept was originally driven to be the biography of a mountain, Mount Paektu (an East Asian active volcano). However, as Gruff’s writing began to reflect on the inhuman timescale of a peak’s existence and the intimate features that bring it to mythological life, both the songs and the mountain became more and more personal.


“The album is about people and the civilisations, and the spaces people inhabit over periods of time. How people come and go but the geology sticks around and changes more slowly. I think it’s about memory and time,” he suggests of Seeking New Gods’ meaning. “It’s still a biography of a mountain, but now it’s a Mount Paektu of the mind. You won’t learn much about the real mountain from listening to this record but you will feel something, hopefully.”- Gruff Rhys