Traumatic / It Could Be Me
Released: 14th July 2017
Here we go, Summer is here. Young Guv made one of our favourite 12" singles last year and he's back on Slumberland with a summer smash. Traumatic takes up the mantle from Ripe 4 Luv with a Prince-ish power pop swoon, all slap-back vocal serenading something or someone somewhere. It Could Be Me is classic Yellow Pills summer lust, with our Guv - aka Fucked Up's Ben Cook - blasting through his misfortune with a pure, bubblegum-sticky gem. One of the double AAs of the summer.
en Cook is, among many other things, the very industrious Young Guv. From acting to writing/producing to playing guitar and screaming in hardcore bands, Guv has done it all and is well on his way to seeing it all as well. After nearly 10 years of releasing singles, flexis and tapes under the Young Guv moniker, 2015 saw the release of the brilliant "Ripe 4 Luv" mini-album. A tour de force of power-pop invention and jangle/fuzz guitar heroics, "Ripe 4 Luv" opened a lot of ears and turned a lot of heads, and picked up a nomination for Canada's Polaris music prize along the way.